This initial step is where we will define the message of your videos, making it the most important part of the entire process. Through personalized exploratory conversations, we will begin by identifying your goals and deciding on the proper social media channels to publish to. Then, we jump into action creating the guiding infrastructure for your project; artistic ideation, screenwriting, storyboarding, budgets and shot lists are crafted.
Once we settle on final versions of the pre-production materials, our team will begin video production. Our commitment to a thorough pre-production process makes for seamless, stress-free shoots that allow our team to spend more time focusing on perfection and less time making errors.
This final stage is where the magic happens; we bring your story to life as we edit and cut all of the footage into a cohesive, branded video. Content will be delivered to you ready to go, meaning that all aspect ratios will automatically fit the size requirements of the various pre-decided social media channels for your business. Additionally, we ensure that your video assets are neatly organized and easily accessible for future use and reuse.
Here we will assess your needs and get to know exactly what it is you are trying to achieve with this visual medium. We view it is our job to make sure that the video we create together accomplishes its goals and satisfies the desired metrics. This is the most important part of the video production process because this is where we define the message. This is where we identify the platforms (twitter, linkedin, facebook, instagram, Youtube etc.) that will be most effective to use.
Based on our ideation, screenwriting, storyboarding and shot list, we will move forward with the shoot. The scale of the shoot largely depends on the planning during pre-production. We will take care to deliver you the highest possible quality video for the predetermined budget.
This is the final stage. We will sit down with the footage and put it all together depending on the desired platforms/formats. Some examples: Instagram Post, Instagram Story, Facebook Post, Website Hero Video, Youtube Video, Television/Broadcasting)
How the Video gets delivered to you will dictate the ease of use on your end, as well as the efficacy of the content itself. This is why we also offer a delivery of anything we've shot for you, cut up into clips of unique aspect ratios neatly organized into folders with easy to understand naming structure. This ensures that you have video assets that are easy to use/reuse for years to come.
